IT’S BETTER LESS BITTER
ISLAND’S EDGE

This film salutes all those who share the belief that life, much like stout, is better less bitter.

AWARDS

Epica Awards 2023:

Alcoholic Drinks - Silver

ICAD 2023:

Film campaign - Silver

TV commercial over 30-secs - Silver

Copywriting campaign - Silver

Kinsale Shark Awards 2023:

International Film - Bronze

Credits

Board Creative Director: Ger Roe

Creative Director: Peter Dobbyn

Senior Copywriter: Paul O’Loughlin

Head of Strategic Planning: Chloe Hanratty

Strategic Planning Director: Denisse Achata

Head of Production: Niamh Skelly

Content Producer: Claire Boylan

Business Director: Sinead Dennis

Senior Account Director: Ruth McCormack

Senior Account Manager: Cormac Dooley

Marketing Director: Wojciech Bogusz

Marketing Manager: Mark Noble

Senior Brand Manager: Jim Geraghty

Activation Manager: Ursula Brennan

Brand Manager: Dan Lee

Production Company: O Positive

Director: David Shane

Director Asst.: Michael Clancy

Executive Producers: Ralph Laucella, Marc Grill

Producer: Nell Jordan

DP: Sebastian Blenkov

Service Co: Saturday Films

Sound Design: Folding Waves