PICK UP THE PACE
VIRGIN MEDIA

Hip hop is the fastest growing music genre in Ireland. So when the time came for Virgin Media to promote Ireland’s fastest internet speeds, 1Gig broadband, they didn’t. They passed the mic to Ireland’s fastest rapper instead.

AWARDS

Cannes Lions 2022:

Cannes Lions 2022: Shortlisted - Excellence in Radio & Audio

One Show 2022:

One Show 2022: Merit - Radio & Audio - Craft - Use of Music

ICAD Awards 2022:

Direction for Radio Campaign - Gold

Use of Music Single - Gold

Creative Use of Media - Gold

Radio Commercial over 30 seconds - Gold

Irish Audio Awards 2023:

Grand Prix

Consumer

Casting

Mad Stars 2022:

Radio & Audio Craft - Silver

CREDITS

Executive Creative Director: Ronan Nulty
Board Creative Director: Ger Roe
Senior Copywriter: Peter Dobbyn
Art Director: Jose de Oliveira
Producers: Niamh Skelly/Claire Boylan
Music: JyellowL
Hypeman: Brian Cox
Music Producer: Chris Kabs
Sound Design: Folding Waves/Will Farrell